Why we built DRAVIX

Affiliate marketing in iGaming works when both sides trust the numbers. Too often, they don't. Affiliates wonder whether every player they sent was counted. Brands wonder whether the traffic they pay for is real. Payments arrive late, deals change without notice, and nobody can quite explain a figure when it is questioned.

We built DRAVIX to fix that, with one simple principle: every number must be traceable, and every rule must be written down before it applies.

What was wrong with the usual setup

Most problems we saw came from three places:

• Tracking you cannot check. Pixels blocked by browsers, cookies lost between devices, conversions reported days later in a spreadsheet. When a figure is disputed, there is no log to look at.
• Deals that live in emails. The CPA agreed with one person, a qualification rule mentioned in a call, a KPI added mid-month. When the deal is not in the system, it is renegotiated at every payout.
• Quality discovered too late. Fraudulent or low-value traffic is often spotted weeks afterwards, when the money has already moved. Brands then claw back, affiliates lose trust, and everybody spends time arguing.

How DRAVIX works

Server-to-server tracking

Conversions are reported by the operator's server to ours, with a signature, and logged with their click. No pixel, no cookie dependency. Every registration, first deposit or revenue report can be traced back to the click that produced it. Our guide on choosing a reliable affiliate network explains why this matters.

Deals stored in the platform

Each offer carries its deal: CPA amount, RevShare percentage, the event that releases the CPA, the minimum deposit, the allowed countries and traffic sources, and its quality KPIs. A custom deal for one partner is stored the same way. The conversion keeps a snapshot of the deal that applied, so a payout can always be explained.

Quality rules known in advance

Our partner terms list what traffic is allowed and what is not, the KPIs an offer can set, and what happens when a rule is broken. A deposit KPI, for example, is shown on the offer page and on the affiliate's earnings page while the month is running, not discovered at payout.

Reviewed conversions and audited changes

Conversions are reviewed before they become payable. Every sensitive change, from a deal to a payment, is recorded with who did it and when. When someone asks "why is this number different?", the answer is in the log.

Who DRAVIX is for

• Affiliates who send real players and want to be paid accurately, on time, with figures they can check. Learn more for affiliates.
• Licensed brands that want accountable acquisition, with traffic rules they set and quality they can measure. Learn more for brands.

We only work with licensed operators, in the markets where they are allowed to operate, and with partners who promote to adults only.

What comes next

We are opening the network step by step, partner by partner. If you share the idea that performance marketing should be measurable and fair to both sides, we would be glad to talk.