How to choose a reliable casino affiliate network

An affiliate network sits between you and the brands you promote. A good one saves you time: more offers, one contract, one dashboard, one payment. A bad one costs you money you will never see. Here is what to check before you send a single player.

1. Does it work only with licensed brands?

The first question is legal, not commercial. Promoting an operator without the right licence for a market exposes you, not only the brand. Ask:

• Which licences do the brands hold, and for which countries?
• Are restricted countries clearly listed on each offer?
• Does the network refuse to promote in markets where online gambling is not allowed?

A serious network shows the licence information on the offer and blocks traffic from restricted countries.

2. How is tracking done?

Tracking decides what you are paid. Prefer networks that use server-to-server (S2S) postbacks: the operator's server reports each conversion directly, with an identifier linking it to your click. It does not depend on cookies or browser pixels, which are increasingly blocked.

Ask whether you can see the conversion log: registrations, first deposits, revenue reports, with dates and sub-IDs. If a figure is disputed, you need something to check.

3. Is the deal written down, completely?

The headline CPA or RevShare is only part of a deal. A reliable network writes everything on the offer page:

• the event that triggers the CPA and the minimum deposit;
• quality KPIs and what happens when they are missed;
• allowed countries and traffic sources;
• for RevShare, the revenue formula and whether negative months are carried over.

If a condition is only mentioned in a call or a message, expect it to be discussed again at payout. Our guide on CPA, RevShare and hybrid deals lists the clauses to compare.

4. Are the rules on traffic clear?

Brand bidding, incentivised traffic, spam, pop-ups: every brand has rules, and breaking them can cancel your commissions. A good network publishes them before you start, together with the sanctions, and applies them consistently. Read the network's terms; if it has none, that is an answer in itself.

5. How and when are you paid?

• What is the payment threshold and the payment cycle?
• Which methods are available?
• Can you see, at any time, what is pending, approved and paid?
• Is there a monthly statement you can download?

Late or unexplained payments are the most common complaint in affiliation. A transparent ledger, where every commission is linked to a conversion, prevents most disputes.

6. Does it protect the data that matters?

You should never see the brand's internal figures, and the brand should not see your commissions. Ask how the network separates them, and how your personal and payment data are protected (encryption, two-factor authentication).

7. Can you talk to someone?

A dedicated manager or a responsive support makes the difference when a postback fails or a deal needs adjusting. Ask who will be your contact before you sign.

A short checklist

• Licensed brands, restricted countries blocked
• Server-to-server tracking with a visible conversion log
• Complete deals written on each offer
• Published traffic rules and sanctions
• Clear payment cycle and monthly statements
• Separation of data between brands and affiliates
• A real contact

DRAVIX was built around this list. You can read why we built it and our partner terms before you apply.